PACT Analysis | CPE123 Week 3

 

PACT Analysis

What is PACT Analysis?
    PACT Analysis is a useful framework for thinking about human-centric views to focus on problems and user needs.
      Stands for - People - Who are the users
                           Activities (functionality, feature) - What activities are being carried out
                           Context (online/on-site space) - What interaction is taking place
                           Technologies (computer, media, sensor, software, etc.) - What technologies are used
      Step - 1. 'User-centric' framework for thinking about design thinking
                 2. Take into each PACT category and work through it
                 3. People first, human-centered
                 4. Use the analysis to help focus early design thinking
                 5. Revisit the analysis (important) to find a solution that fits the user
People
     Interact directly person - those who manage direct users, get feedback, purchasing, use competitor products
     3 User categories -  1. Primary - frequent hands-on
                                       2. Secondary - occasional or via someone
                                       3. Tertiary - influence its purchase 
     Variability - Physiologically (age, physical activities, etc.)
                        - Psychologically (Attention, perception, memory, etc.)
                        - Socially and culturally
     Capabilities - Dimensions
                           - Hands size (affect the buttons)
                           - Motor abilities (affect the suitability of input/output devices)
                           - Height (if designing physical kiosk)
                           - Others (Ex. Strength, Abilities)
Activities
     Overall purpose - must be satisfied
                                  - Hedonic vs. Pragmatic
     Temporal aspect - Regular or Infrequent
                                   - Time pressure
                                   - Continuous or Interruptions
                                   - Processing time
     Cooperation - One or More user
     Complexity - Clear or Vague
     Safety critical - Number of impacts of the error
     Nature of content - Type of process data
                                     - Type of media

Context + Content Space
     Physical context - Noise, Light, Time
                                  - In an office or On a move
     Social context - Individual or group
                              - Computer-mediated or Social activity
                              - Social norms
     Psychological context - Motivation, Attitudes
                                            - Cognitive demands
                                            - Level of arousal
                                            - Emotion
*** For Game design theory - Funability level
                                               - Challenge/Curious (people want to win first place)

Technology

Technology
     Input - Getting data in, Getting commands, Security
                - Voice, Picture, Text, etc.
     Output - Video vs. Photo
                   - Display
     Communication - Between people or Devices
                                  - Internet
     Content - What data in a system
                     - Content on the website

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